Personal Involvement: Conceptualized and created AlfaTech as an extension to demonstrate a strong, sleek, and urban inspired sub-brand, sold only at Macy’s. I did this by incorporating many materials such as metals, textures, concrete, and urban inspired assets.
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Project Skills/Production Notes: Branding + Packaging + Foils + Spot Gloss + Black-on-Black + Photo Shoots + Stylizing + Color Correction + Working with Vendors to Create New Materials.
